CNN Reportedly Turns Down Nigerian Politicians' Adverts Ahead Of Elections

Nigeria is gearing up for the 2015 elections, and many are already standing behind incumbent President Goodluck Jonathan, with his PDP initially saying they would have no other candidates. On the opposition side, at least three candidates have announced their intentions, most notably, former Vice President, Atiku Abubakar.

Such politicking is usually bolstered by advertising on various platforms including local and global news networks like the CNN. However, it seems CNN may have reportedly removed themselves from the race for advert fees from Nigerian politicians.

The Cable reports that CNN recently turned down advertising bids from a Nigerian presidential aspirant for the upcoming elections in 2015. A consultant for the aspirant stated;


We approached CNN agents in Nigeria to place some adverts for our principal. We sent the creatives to them as requested and they returned them, saying they do not run commercials that are intended to campaign for votes. We could not believe it.”
Another consultant working for a state governor seeking re-election, said he had a similar experience with CNN.

I wonder what this means for the politicians?