Friday 24 May 2013

Google, Facebook May Start Bidding War for Waze


Larry-page-and-sergey-brin
Tumblr isn't the only sought-after billion-dollar startup in town.
Waze, a popular mobile mapping app, has reportedly been in talks with Facebook for several weeks about a possible acquisition for as much as $1 billion. Now, Bloomberg reports that other large tech companies, including Google, are considering a bid for the startup.
Citing sources familiar with the situation, Bloomberg reports that Google approached Waze about a possible bid after the details of Facebook's interest in the startup became
public. Waze is reportedly looking for an acquisition price of more than $1 billion. Neither Google nor Facebook are said to be close to sealing the deal yet, and it's certainly possible that Waze is trying to incite a bidding war to drive up the price, or that it may simply back away from talks and use the press as leverage for more venture funding.
While Waze's mapping technology could help Google improve its own maps, any bid for the startup would likely be more of a defensive move to prevent a competitor like Facebook from gaining a foothold in the mapping space.
Apple had also been rumored to be weighing a bid for Waze earlier this year, presumably to improve its much-derided Maps application, but Bloomberg reports that Apple is "not currently" part of the acquisition talks.
Waze declined to comment for this story and Google did not immediately respond to our request for comment.


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